Picturebook Privacy Policy

Date Last Revised: July 19, 2011

At MapleKey, our most important asset is our relationship with you.

MapleKey is committed to maintaining the confidentiality, integrity and security of any personal information about our users. This Privacy & Security Policy explains how we protect personal information provided through our website picturebookapp.appspot.com and our mobile applications (the "Site") and how we use that information in connection with our service offered through the Site (the "Service"). "Personal information" for purposes of this Policy means information that identifies you, such as your name, email address, and shared stories and images.

MapleKey stresses its privacy and security standards to guard against identity theft and provide security for your personal information. We regularly re-evaluate our privacy and security policies and adapt them as necessary to deal with new challenges.

Your Privacy is not for sale

Simply put, we do not and will not sell or rent your personal information to anyone, for any reason, at any time. MapleKey uses and discloses your personal information only as follows:

We limit the collection and use of personal information

Certain areas and features of the Site and the Service are available to you without registration or the need to provide to us any information. However, other features of the Site or the Service may require registration, which involves authentication with an email address and device identification information provided to MapleKey (collectively the "Registration Information").

MapleKey may anonymize or aggregate personal information and disclose such data only in a non-personally identifiable manner to:

Such information does not identify you individually.

Access to your Registration Information and any other personal information you provide is strictly restricted and used in accordance with specific internal procedures and safeguards governing access, in order to operate, develop or improve the Service. Individuals with access have been selected in accordance with our security policies and practices and are bound by confidentiality obligations. They may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

We may also use third party vendors or service providers to help us provide the Service to you, such as sending by e-mail messages on our behalf or hosting and operating a particular feature or functionality of the Service. We require such third parties to maintain the confidentiality of the information we provide to them.

Content uploaded to the Site

Any personal information or story data that you voluntarily disclose through the Site or Service (e.g. story, story comments, your profile page) may be collected and used by others.

Online session and Site usage information is only used to improve your experience

When you use the Site or Service, we may collect technical and navigational information, such as computer browser type, Internet protocol address, buttons clicked, and average time spent on our Site. This information may be used, for example, to alert you to software compatibility issues, or it may be analyzed to improve our Web design and functionality.

"Cookies" are alphanumeric identifiers in the form of text files that are inserted and stored by your Web browser on your computer's hard drive. MapleKey may set and access cookies on your computer to track and store preferential information about you. MapleKey may gather information about you through cookie technology. For example, MapleKey may assign a cookie to you, to limit the amount of times you see a particular MapleKey Offer or to help better determine which MapleKey Offers to serve to you. Please note that most Internet browsers will allow you to stop cookies from being stored on your computer and to delete cookies stored on your computer. If you choose to eliminate cookies, the full functionality of the Service may be impaired for you.

Web beacons are images embedded in a Web page or email for the purpose of measuring and analyzing site usage and activity. MapleKey, or third party service providers acting on our behalf, may use Web beacons to help us analyze Site usage and improve the Service.

We may use third party service providers to help us analyze certain online activities. For example, these service providers may help us measure the performance of our online campaigns or analyze visitor activity on shopstats.com. We may permit these service providers to use cookies and other technologies to perform these services for MapleKey. We do not share any personal information about our customers with these third party service providers, and these service providers do not collect such information on our behalf. Our third party service providers are required to comply fully with this Privacy and Security Policy.

Third parties offering other products or services are governed by their privacy policies

There are a number of separate products and services offered by third parties advertised by us on our Site and through the Service (collectively, "MapleKey Offers"). While we strive to protect our visitors' personal information and privacy, we cannot guarantee the security and privacy of any information you disclose at other web sites, and you do so at your own risk. If you choose to use these separate products or services, disclose information to the providers, or grant them permission to collect information about you, then their use of your information is governed by their privacy policies. You should evaluate the practices of external services providers before deciding to use their services. MapleKey is not responsible for their privacy practices. If you click on a link to a third party site, MapleKey encourages you to check the privacy policy of that site. MapleKey may present links in a format that enables us to keep track of whether these links have been followed and whether any action has been taken on a third party Web site. We use this information to improve the quality of the MapleKey Offers and customized content on the Service.

Blogs and other Forums

If you use a bulletin board, blog, or chat room on our Site or linked to by our Site, you should be aware that any information you submit there can be read, collected or used by other users and could be used to send you unsolicited messages. We are not responsible for the personal information you choose to submit in these forums. These forums may be hosted by MapleKey or by third party services governed by their own privacy policy.

Contests, Giveaways and Surveys

From time to time, MapleKey may offer you the opportunity to participate in contests, giveaways and other promotions. Any information submitted in connection with such activities will be treated in accordance with this Privacy and Security Policy, except as specifically set forth in the rules for those contests, giveaways or promotions. From time to time, MapleKey may also ask you to participate in surveys designed to help MapleKey improve the Site. Any personal information provided to MapleKey in connection with any survey will be used only in relation to that survey and as elsewhere set forth in this Policy.

Disclosure of your information to protect our rights or if required by law

Notwithstanding the foregoing, MapleKey reserves the right (and you authorize MapleKey) to share or disclose your personal information when MapleKey determines, in its sole discretion, that the disclosure of such information is necessary or appropriate:

Your data may be transferred upon change of control but only in accordance with this Policy

Personal information may be transferred to a third party as a result of a sale, acquisition, merger, reorganization or other change of control. If we sell, merge or transfer any part of our business, part of the sale may include your personal information. If so, you will be asked if you'd like to stop receiving promotional information following any change of control.

We post updates on our website whenever there is a change to our Privacy and Security Policy

We update this Privacy & Security Policy periodically. The date last revised appears at the top of the Policy. Changes take effect immediately upon posting.


By using this application, you signify your assent to the MapleKey privacy policy and the terms of use. If you do not agree with this policy and these terms, please refrain from using our application. Your continued use of the Shop Stats application following a reasonable notice of changes to our privacy policy or terms of use will mean you accept the changes.

Contact us if you have any questions or concerns

If you have questions, comments, concerns or feedback regarding this Privacy and Security Policy or any other privacy or security concern, send an e-mail to picturebook@maplekeycompany.com.